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New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
Master of Arts in Media and Communication Plan II Graduate Projects
The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …
Argument Education In Higher Education: A Validation Study, Paul E. Mabrey Iii
Argument Education In Higher Education: A Validation Study, Paul E. Mabrey Iii
Dissertations, 2014-2019
Argument education can play an important role in higher education for leadership development and responding to increasing calls for post-secondary accountability. But to do so, argumentation teachers, scholars, and practitioners need to develop a clearer definition and research agenda for the purposes of teaching and assessing argumentation. The research conducted here contributes to this project by first establishing a definitional construct and observable behaviors associated with learning and practicing argumentation. Second, an argument education assessment instrument was created based off of the literature-supported definition of argumentation. Third, debate and argument education subject matter experts reviewed the definition, behaviors, and assessment …
Media Coverage On Socioeconomically Disadvantaged Students Of California Polytechnic State University, San Luis Obispo And Its Surrounding Community, Melissa Eraclea Nuñez
Media Coverage On Socioeconomically Disadvantaged Students Of California Polytechnic State University, San Luis Obispo And Its Surrounding Community, Melissa Eraclea Nuñez
Journalism
The following study focused on media coverage of the socioeconomically disadvantaged student population at Cal Poly in San Luis Obispo, CA and its immediate surrounding community. Specifically, this study pointed out the gaps in the existing coverage and it looked for ways to fill in those gaps. In additional to filling the gaps, the study emphasized the agenda-setting theory, to bring more awareness and understanding of the struggles and existence of the mentioned student demographic in a city most commonly known as an affluent and not so diverse area of California. To bring this awareness and understanding, four interviews were …