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The Acceptance Of Social Media Video For Knowledge Acquisition, Sharing And Application: A Comparative Study Among Youyube Users And Tiktok Users’ For Medical Purposes, Rana Al-Maroof, Kevin Ayoubi, Khadija Alhumaid, Ahmad Aburayya, Muhammad Alshurideh, Raghad Alfaisal, Said Salloum
The Acceptance Of Social Media Video For Knowledge Acquisition, Sharing And Application: A Comparative Study Among Youyube Users And Tiktok Users’ For Medical Purposes, Rana Al-Maroof, Kevin Ayoubi, Khadija Alhumaid, Ahmad Aburayya, Muhammad Alshurideh, Raghad Alfaisal, Said Salloum
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YouTube and TikTok have gained increasing recognition as social network sites to support online knowledge acquisition, sharing, and application via social media platforms in the medical field. This study examines which aspect of TikTok and YouTube stimulates doctors, nurses, and any other YouTube and TikTok in the medical setting, to rely on them as sources of knowledge acquisition and sharing to keep their medical repertoire updated. A hybrid model is designed to investigate users’ acceptance of YouTube and TikTok as social media platforms. The model focuses on four main external factors: Content richness, innovativeness, satisfaction, and enjoyment. These factors are …