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Full-Text Articles in Education
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …
Making ‘The Ask’ To Internal Stakeholders: The Influence Of Organizational Identification On University Faculty And Staff Giving, Lora Haley Ashley
Making ‘The Ask’ To Internal Stakeholders: The Influence Of Organizational Identification On University Faculty And Staff Giving, Lora Haley Ashley
Masters Theses & Specialist Projects
The purpose of this study was to explore faculty/staff identification with their employing university and how that, in turn, may influence their decision to financially support the institution, or not. This study employed a case study approach and a mixed methods research design utilizing both qualitative and quantitative data. An online survey using Cheney’s (1982) Organizational Identification Questionnaire measured faculty/staff members’ identification with the organization and with their specific departments. The survey also collected data on faculty/staff past charitable giving. Following the survey, qualitative focus groups and interviews were conducted with faculty/staff members to explore what factors contributed to their …
Staff Perceptions Of Work-Environment Factors Affecting Morale In Southeastern Registrar's Offices, Rheanna Plemons
Staff Perceptions Of Work-Environment Factors Affecting Morale In Southeastern Registrar's Offices, Rheanna Plemons
Dissertations
Studies on morale are prevalent in industry, healthcare, and public educational systems. However, morale studies are limited within higher education and focusing on the support staff at universities. This qualitative study used focus groups to identify themes among support staff in selected Registrar’s Offices in the Southeastern region of the United States. Institutions were chosen based on comparable enrollments and similar organizational structure. The researcher asked participants to discuss their perceptions on current morale levels in the office and how different work responsibilities affect morale. In addition, participants were asked to discuss motivators used by leaders and whether those motivators …
The Effects On Students' Intercultural Competence From Intensive Intercultural Service-Learning Through The $100 Solution™ Model, Nadia De León Sautú
The Effects On Students' Intercultural Competence From Intensive Intercultural Service-Learning Through The $100 Solution™ Model, Nadia De León Sautú
Dissertations
This study evaluates the effects of an intensive intercultural service-learning program on the intercultural competence of undergraduate students enrolled in Cultural Diversity in the U.S., a general education course at Western Kentucky University. This program utilized The $100 Solution™ model, in which groups of students partnered with local immigrant and refugee families, to teach them about U.S. culture, learn about their cultures, and implement a project to assist them in their integration process. The program included two hours of out-of-classroom work for over twelve weeks. Through the principle of reciprocity, The $100 Solution™ model provided an interaction framework in which …