Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Education
The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati
The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati
Atlantic Marketing Journal
For decades marketing educators have espoused the marketing concept and consumer oriented business strategies in university classrooms. In recent years, there has been a movement away from the ‘sage on the stage’ to experiential, active learning pedagogies. Those newer pedagogies often involve the use of mobile devices, including smart phones, laptops, and e-readers as academic tools for students. While such mobile devices are nearly ubiquitous on college and university campuses, an ongoing debate revolves on the distinction between owning mobile devices and whether or not students bring them to campus and use them as educational tools. In this study, we …
Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi
Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi
The African Journal of Information Systems
While the practice of using educational technologies in Higher Education is increasingly common among educators, there is a paucity of research on innovative uses of emerging technologies to transform teaching and learning. This paper draws on data collected as part of a larger study aimed at investigating emerging technologies and their use in South African Higher Education Institutions (HEIs) to improve teaching and learning. The research employed a mixed method research design, using both qualitative and quantitative data collection methods—quantitative data from a survey of 262 respondents from 22 public HEIs in South Africa and qualitative data gathered from 16 …