Education Commons^™

Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock

Oscar T McKnight Ph.D.

Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …

Students׳ Willingness To Use Response And Engagement Technology In The Classroom, Eric A. Brown, Nicholas J. Thomas, Lisa Y. Thomas

Eric A. Brown

Increased use of student response and engagement systems in the collegiate classroom environment is a growing trend in hospitality education. However, faculties have expressed hesitance in adopting this technology due to apprehension of students. This purpose of this paper is to share the results of a survey given to undergraduate hospitality students at Iowa State University about their willingness and ability to use these systems. When analyzing the data from the 413 respondents, the results show students are in fact able and willing to use a classroom response and engagement system in order to increase engagement. In addition, students have …

Academic Engagement Of Hospitality Students, Donald G. Schoffstall, Susan W. Arendt, Eric A. Brown

Eric A. Brown

Student academic engagement has been researched over the years, drawing limited conclusions and suggestions for improvement. In this study, researchers utilized National Survey for Student Engagement data from a large Midwestern university to examine the academic engagement of hospitality management students and compared their engagement to business students. It was found that 50% of the participating hospitality students spent 11 h or more each week preparing for classes. For both groups, finances were reported as the biggest obstacle to academic progress. The research study provides an examination of hospitality students’ academic engagement. Suggestions are presented for hospitality educators.

The Impact Of Technology, Katina Michael

Professor Katina Michael

Consumer electronics have revolutionized the way we live and work. Most students that I know would rather forgo expensive clothing labels than do without their branded smartphone. In fact, some of them would forgo food altogether if it meant their phone could be “always on” and “always with them”, clipped onto the belt buckle, strapped into a pants or jacket sleeve or increasingly into the open palm of their hand. Something happens when our basic needs as humans are overtaken by some other need that was once a distant want at best- plainly confusion in our ability to rightly determine …

Flipped Technological Training And Development Using Quality Systems Management In The Public Services Field, Dustin Bessette, Sharon Burton, Maurice Dawson

Maurice Dawson

Training and development is ideal for businesses process improvements in many public service fields. Education, development, and training tools are not new concepts, but are ideal, crucial, and responsive in the central utilization of employee training systems for public service fields. The need for public workforce has increased and demanded accelerated technological training and development process that have positive value and achievable gains. One method to surge this problem is to flip the technological training and development tools that have been issued and over used in the past. These tools not only hold back vicious potential from employees, but employees …

Cloud-Based Tools Are Leveling The Playing Field In Localization Training, Uwe Muegge

Uwe Muegge

Until recently, teaching a translation technology course required that either the student or the institution make a substantial financial investment in software licenses and expensive hardware. Today, cloud-based technology lets institutions add basic localization courses to their curriculum without investing heavily in infrastructure first.

The Miss Angel Pitch: An Entrepreneurial Approach To Engaging Online Learners, Michelle Lane

Michelle Lane