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Cultural Strategies In M&As: Investigating Ten Case Studies, Steven H. Appelbaum, Jessie Roberts, Barabara T. Shapiro

Journal of Executive Education

This article discusses and contrasts the cultural fit, cultural potential, communication, direction, and leadership in the success and failures of mergers and acquisitions. The focus of the article is to determine independent variables that influence the success or failure of a merger or acquisition using existing empirical literature, while comparing and contrasting the information found in ten selected case studies of successful and failed M&As. According to one study cited, eighty-three percent of mergers and acquisitions fail to create their intended value. The ten case studies reveal that communication is a necessity, drastically improving the success of a merger, and …