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Business

Business education

Southern Illinois University Carbondale

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Investigation Of Learning Style Preferences Of Business Students, Chen Wu, Dominick E. Fazarro Oct 2013

Investigation Of Learning Style Preferences Of Business Students, Chen Wu, Dominick E. Fazarro

Online Journal for Workforce Education and Development

This study investigates learning style preferences of college business majors. We find they prefer the Structure learning style as defined by the Dunn and Dunn Learning Style Model (1978). Modification of instructional techniques to suit this preference generates a marginal significant increase in the performance of students in the experimental group relative to the control group as measured by their Final Course Grade Average (FCGA).