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Full-Text Articles in Education
An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - 7th Sim (Società Italiana Marketing) Doctoral & Research Colloquium, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - 7th Sim (Società Italiana Marketing) Doctoral & Research Colloquium, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
Other Resources
Presentation for the 7th SIM Doctoral & Research Colloquium organised by the Società Italiana Marketing (Italian Marketing Society) and University of Salento in Italy. Experts and research colleagues reviewed my presentation and proposal. I received feedback about many aspects of my research regarding research questions, clarity, focus, methodology and other elements. This is important to enhance the quality of my research and makes it relevant to the scientific field.
Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy
Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy
Conference papers
This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …
Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee
Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee
Management Undergraduate Honors Theses
The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …
Entrepreneurial Strategies To Mitigate The High Failure Rates Of Small Retail Businesses, James A. Latour
Entrepreneurial Strategies To Mitigate The High Failure Rates Of Small Retail Businesses, James A. Latour
Walden Dissertations and Doctoral Studies
The high rate of business failures within the first 5 years negatively affects half of startup business owners. Small retail business owners who fail to develop innovative entrepreneurial strategies experience high failure rates within the first 5 years of operation. Grounded in self-determination theory, the purpose of this qualitative multiple case study was to explore entrepreneurial strategies small retail business owners use to support long-term sustainability. Participants were five small retail business owners from Southern Illinois who successfully used entrepreneurial strategies to reduce high failure rates. Data were collected from semistructured interviews and internal documents relevant to reducing high failure …