Education Commons^™

Proposed Marketing And Advertising Campaign For The United Negro College Fund, Rashida Patrice Hamm

Theses Digitization Project

This project seeks to develop a marketing and advertising campaign for the United Negro College Fund (UNCF). The proposed California campaign is designed to reach an underserved target market in the state of California and to increase donations to the UNCF by one million dollars a year.

An Assessment Of Effective Fund-Raising Policies Used At Private, Church-Related Undergraduate Colleges, Albin H. Grohar

Dissertations

Problem. Much of what is known concerning fund-raising policies and practices at colleges in the United States is anecdotal. Few empirical studies have focused on any aspect of fund raising. No known empirical study has identified those fund-raising policies that might help church-related colleges to be more effective in generating gift income from private philanthropy. The purpose of this study was to bring to light those fund-raising policies that may be associated with effective fund-raising programs at church-related colleges.

Method. Typically, fund-raising productivity is associated with total funds raised. An alternative way of assessing fund-raising effectiveness is to compare what …