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Full-Text Articles in Education
Harnessing The Power Of Gold, Christopher Hunt
Harnessing The Power Of Gold, Christopher Hunt
Academic Leadership Academy
Consistent branding at WMU has been the topic of many on-campus discussions in 2017. The Strategic Management Executive Council (SMEC) identified brand and communication consistency and continuity as a risk priority. As part of that risk assessment, a Collaborative Risk/Opportunity Management (CRŌM) team has been assigned to evaluate the following issues: •Many units are still not aligning with established brand messages and design guidelines, diffusing marketing efforts. •Lacking clear voice for the University. •Internal communication occurs in silos, so people do not get the full picture; especially a problem with part-time staff and faculty, impacting overall staff morale. •Under-empowered University …
Structural Factors Affecting Marketing At Wmu, Joe Vanderbos
Structural Factors Affecting Marketing At Wmu, Joe Vanderbos
Academic Leadership Academy
This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?
Student Staff Training & Development A Servant Leadership Model, Caroline M. Ray
Student Staff Training & Development A Servant Leadership Model, Caroline M. Ray
Academic Leadership Academy
Project Summary
The focus of this project is to develop a training program for the Event Planning/Employer Relations Intern that will repeatedly offer experiential learning and professional development opportunities while also adding to the effectiveness and efficiency to the employer relations arm of The Career Center.
Haworth College Of Business: Student Leadership Advisory Board, Jan Gabel-Goes
Haworth College Of Business: Student Leadership Advisory Board, Jan Gabel-Goes
Academic Leadership Academy
WMU’s Haworth College of Business offers a leadership organization to aspiring Business students: the Student Leadership Advisory Board (SLAB). SLAB is an organization assembled to enhance and further develop the value of a business degree from WMU. Members are ambassadors for the college, who promote, provide input and feedback on many college projects and activities.