Education Commons^™

Beyond Downton Abbey: Remembering The Great War’S Fallen Through Education And Marketing, Nina M. Ray, Andrew T. Mink

Atlantic Marketing Journal

This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (ABMC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70^th anniversary of D-Day at the Normandy location and an upcoming 100^th anniversary of the end of the Great War in 2018. Part of the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne …