Open Access. Powered by Scholars. Published by Universities.®

Education Commons™

Open Access. Powered by Scholars. Published by Universities.®

Business

Selected Works

2019

Leadership

Articles 1 - 2 of 2

Full-Text Articles in Education

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi May 2019

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi

Diane Fittipaldi

The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …

Go to article

Leadership Challenges In The Sustainable Internationalization Of A Medium Scale State University Located In The Usa: A Case Study, Babu George, Jaylen Adams, Jennifer Hopkins Dec 2018

Leadership Challenges In The Sustainable Internationalization Of A Medium Scale State University Located In The Usa: A Case Study, Babu George, Jaylen Adams, Jennifer Hopkins

Babu George

Universities have always been international in the sense that the very nature of knowledge imparted by them does not know national boundaries. The connection between university and universalism is self-evident. However, internationalization as an operational expansion of particular universities beyond national boundaries is a relatively new phenomenon. This case presents some of the leadership challenges associated with the internationalization of a medium scale teaching oriented State university located in the West Coast United States. For this university, the priority for internationalization has moved from the fringes to the very core, bring with this a range of challenges and opportunities. The …

Go to article