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Selected Works

1999

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Articles 1 - 4 of 4

Full-Text Articles in Education

Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh Nov 1999

Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.

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Mil-Std-188-125-2, High-Altitude Emp Protection For Transportable Systems Mar 1999

Mil-Std-188-125-2, High-Altitude Emp Protection For Transportable Systems

George H Baker

This standard establishes minimum requirements and design objectives for high-altitude electromagnetic pulse (HEMP) hardening of transportable1 ground-based systems that perform critical, time-urgent command, control, communications, computer, and intelligence (C4I) missions. Systems required to fully comply with the provisions of the standard will be designated by the Joint Chiefs of Staff, a Military Department Headquarters, or a Major Command.

The standard prescribes minimum performance requirements for low-risk protection from mission-aborting damage or upset due to HEMP threat environments. The standard also addresses minimum testing requirements for demonstrating that prescribed performance has been achieved and for verifying that the installed protection measures …

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Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh Dec 1998

Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.

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A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann Dec 1998

A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann

Oscar T McKnight Ph.D.

The importance and relevance of ongoing assessment within Student Affairs is paramount. However, there is often a problem securing relevant information within a brief window of time typically allotted by students. Therefore, this research introduced a rapid assessment model: The One-Minute Assessment. Findings suggest that the analysis of results given the One-Minute assessment can be both descriptive and inferential, depending on the planned assessment questions. The research addressed the Pros and cons of the One-Minute Assessment.

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