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An Investigation Of Veterinary Sales Professionals' Perceptions Of Self-Directed Learning: A Multiple Case Study, Agostino Salvatore Scicchitano

Doctoral Dissertations and Projects

The purpose of this multiple case study was to investigate sales professionals’ perceptions of self-directed learning within their current positions. The veterinary industry is a highly knowledge-intensive entity that values professional identity, sense of self, compassion, competence, and the human-animal bond; the veterinary sales professional plays an important role in this industry. However, with sales training waning after the first three years of a sales professional’s employment, self-directed learning becomes an important tool for the veterinary sales professional. Yet, there are no studies that provide an in-depth understanding of the role of self-directed learning in veterinary sales. The following central …