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An Exploratory Analysis Of Post Strategic Plan Implementation Fidelity In Two Urban-Based, Nonprofit Health Education/Advocacy Organizations, Theodore N. Burke Jan 2005

An Exploratory Analysis Of Post Strategic Plan Implementation Fidelity In Two Urban-Based, Nonprofit Health Education/Advocacy Organizations, Theodore N. Burke

Theses and Dissertations in Urban Services - Urban Education

This research is a multi case study examining the degree of fidelity (adherence) accorded to strategic plans following implementation in two, urban-based, nonprofit, tax-exempt 501 (c) (3) health education/advocacy organizations. The study was focused on the impetus and goals for strategic planning, the similarities and differences in the implementation processes, adherence (fidelity) to the plan once implemented, and finally what factors prompted the fidelity or lack of fidelity to the plan once implemented. Fourteen respondent participants from the two organizations were interviewed using a semi-structured interview format. Findings of this study indicated that post-strategic plan fidelity following implementation did exist. …


A Study To Determine The Effects Of Marketing Occupational Experience On Urban Secondary Marketing Teachers' Perceptions Of Curriculum Priorities, K. Denise Threlfall Apr 1996

A Study To Determine The Effects Of Marketing Occupational Experience On Urban Secondary Marketing Teachers' Perceptions Of Curriculum Priorities, K. Denise Threlfall

Theses and Dissertations in Urban Services - Urban Education

The purpose of this study was to determine the significance of marketing occupational work experience on urban marketing teachers' prioritization of curriculum content areas delivered through instruction. This study tested a hypothesis of difference, using the variable of years of experience in marketing occupations as the catalyst for four research questions. By identifying the effect of occupational experience in marketing and its relationship to the prioritization of curriculum content for urban secondary marketing programs, the importance of occupational experience on curriculum content could be explored from an educational viewpoint.

This research assessed seventy-five secondary marketing educators and a twelve member …


The Impact Of Educational Interventions On Organizational Culture At An Urban Federal Agency, Janet Myrick Mckenzie Apr 1994

The Impact Of Educational Interventions On Organizational Culture At An Urban Federal Agency, Janet Myrick Mckenzie

Theses and Dissertations in Urban Services - Urban Education

Organizational culture in traditional terms, encompasses the beliefs, mores, customs, behavioral norms and ways of doing business. The theoretical research and studies conducted by practitioners and scholars such as Max Weber, Mary Parker Follett, Frederick Taylor, Chester Barnard, Elton Mayo, Rensis Likert and Edgar Schein contribute much to the intellectual framework for studying today's complex and ever changing organizations.

This study on the "Impact of Educational Interventions on Organizational Culture" is an evaluation of a major educational initiative undertaken by an urban federal agency, namely the National Aeronautics and Space Administration's Langley Research Center (NASA-LARC). The design of this educational …


Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner Apr 1990

Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner

Theses and Dissertations in Urban Services - Urban Education

In this study, a comprehensive set of successful marketing strategies and tactics for the recruitment of Mexican-Americans into four-year colleges and universities was identified. A taxonomy of findings ranging from very successful to not successful was developed. The methodology included focus groups conducted in Los Angeles, California and San Antonio, Texas to aid in the creation of survey instrument items. The resulting survey was mailed to admissions directors of four-year colleges and universities located in the six southwestern states of Arizona, California, Colorado, Nevada, New Mexico, and Texas.

The responses were analyzed by computing frequencies and crosstabulations. Subsequently, factor analysis …