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Professionalization Of College Sports: The Case Of College Basketball, Sean Kaukas

Honors Projects in Finance

This study examines how major college basketball programs have become professionalized, and follow a professional model in terms of their revenues, expenses, and profits. “Professionalized” is defined as having a fundamental focus on profits and revenues. Revenue and expense data for the 2006-2007 season was selected from the six major conferences: Big East, Big Ten, Big 12, ACC, PAC 10, and SEC. Data was collected from the Office of Postsecondary Education, where revenues and expenses are reported for each school. These data were examined and used to gauge whether these programs or conferences are following a professional model. In addition, …