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Full-Text Articles in Education
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
Association of Marketing Theory and Practice Proceedings 2023
This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.
Impact Of Two Courses On Intercultural Competence Of Undergraduate Students, Lauren Lindmeier, Ryuto Hashimoto, Elizabeth J. Sandell
Impact Of Two Courses On Intercultural Competence Of Undergraduate Students, Lauren Lindmeier, Ryuto Hashimoto, Elizabeth J. Sandell
Elementary and Literacy Education Department Publications
Increasing migrations across the world mean leaders at all levels need to become more competent in working across cultures. During the past 30 years, program designers, researchers, and others have investigated intercultural competence (ICC), often described as the capability to accurately understand and adapt behavior to cultural differences and commonalities. Tertiary education programs (TEP) are accepting these challenges by offering experiences (such as coursework, study away, study abroad, cultural events, etc.) that are intended to produce culturally competent graduates. The teaching and learning experiences described in this study at a midwestern American university may inform others. This study examined archived …