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Acculturation Of Hispanics/Latinos And Its Impact On Public Relations Through The Framework Of Secondary Research, Angela Trejos - Villacres
Acculturation Of Hispanics/Latinos And Its Impact On Public Relations Through The Framework Of Secondary Research, Angela Trejos - Villacres
Seton Hall University Dissertations and Theses (ETDs)
Hispanics and Latinos are the largest growing minority in the United States. Despite this, they are less likely to be targeted for public relations (PR) campaigns. Through secondary research of previous literature on the subject, it was established that PR does not implement strategies to address this population successfully. This project aimed to investigate the importance of acculturation, cultural representation, language, and media selection for effective PR practices. Then, a modified PR model was presented for professionals to adopt while targeting this ethnic group.
The Changes To Cultural Identity In Expatriates And Their Effects On The Efl Community, Kelly Nault
The Changes To Cultural Identity In Expatriates And Their Effects On The Efl Community, Kelly Nault
MA TESOL Collection
Expatriates are a group of unique individuals in terms of cultural identity. This paper will first look at the research on expats in-depth and explore the question of what defines cultural identity. Then, it will look into the reality facing expatriates and the formation and the evolution of their cultural identity. Lastly, it will look at how the assumptions about expatriates' cultural identity impact the EFL teaching community.