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Literacy

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Full-Text Articles in Education

What A Wonderful World! Using Batchelder Books To Support Literacy, Deborah Parrott, Reneé C. Lyons May 2018

What A Wonderful World! Using Batchelder Books To Support Literacy, Deborah Parrott, Reneé C. Lyons

Reneé C. Lyons

Are you searching for fresh opportunities to support literacy through reader response activities? Batchelder Awards and international stories are relatively untapped resources that offer a global approach for children to expand comprehension through tales from many nations. Pairing these stories with reader response exercises provides an outstanding opportunity for collaboration with social studies and language arts teachers. Handouts will be provided. (F4-E162)


Women’S Literacy In Early Modern Spain And The New World, Ed. By Anne J. Cruz And Rosilie Hernández, Kirsten Schultz Mar 2018

Women’S Literacy In Early Modern Spain And The New World, Ed. By Anne J. Cruz And Rosilie Hernández, Kirsten Schultz

Kirsten Schultz

No abstract provided.


Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …