Education Commons^™

Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha

The Kennesaw Journal of Undergraduate Research

Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …

Spectacular Spaces Of Consumption, Ellen G. Watkins

The Kennesaw Journal of Undergraduate Research

Abstract:

Many pre-professional dance studios have become consumer driven in response to the growing economic practice of neoliberalism. Neoliberal values have become more prominent in today’s economy and inevitably seeped into the lives of dancers and instructors, creating consumer based pre-professional training schools. This paper argues that the current neoliberal state of the United States is negatively affecting dance education by reducing specialized and therapeutic training and as a result numbing the creative mind and the artist’s entrepreneurial abilities. This research begins with the basic definition of neoliberalism and discusses how the theory of homo politicus and homo economicus individuals …

Perceptions Of Beauty Among Female Chinese Students In The United States And China, Carly R. Staley, Ginny Qin Zhan

The Kennesaw Journal of Undergraduate Research

This pilot study compared the perceptions of beauty among Chinese women who were exchange students in the United States with Chinese women who were students in their homeland. We interviewed 19 women in China and 19 women in the United States to determine differences in responses. In accordance with the sociocultural approach and the social comparison approach, we expected Chinese women in the United States to have a be more acculturate, more frequently conclude that American women were more beautiful than Chinese women, be more likely than those studying in China to report body dissatisfaction, be more likely to dislike …