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Full-Text Articles in Education

Rp92-445 Marketing Crafts And Other Products To Tourists, Sherri Gahring, Shirley Niemeyer, Rae Reilly, Janeann Stout Jan 1992

Rp92-445 Marketing Crafts And Other Products To Tourists, Sherri Gahring, Shirley Niemeyer, Rae Reilly, Janeann Stout

University of Nebraska-Lincoln Extension: Historical Materials

The travel and tourism industry is the third largest employer in the United States, supporting over 5.85 million travel-related jobs. Foreign and domestic visitors traveling in the United States generate over $327 billion in tourism revenues in a year, making travel and tourism the third largest retail sales industry.

If you target the tourist market, what types of products appeal to people who take part in different tourist activities? Are handcrafted items of interest to tourists? How can you improve existing marketing strategies?

To find answers to these questions, a research team from Iowa, Minnesota, and Nebraska gathered information from …


Agricultural Agenda For The Twenty-First Century, C. Dean Freudenberger Jun 1988

Agricultural Agenda For The Twenty-First Century, C. Dean Freudenberger

Pro Rege

No abstract provided.