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Articles 1 - 19 of 19
Full-Text Articles in Education
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
Ua9 Investing In The Spirit, Wku Development & Alumni Relations
WKU Archives Records
Development office newsletter regarding donors and donations to Western Kentucky University.
Lady Eagles And Eagles Vs. Murray State / Lady Eagles And Eagles Vs. Ut Martin, Morehead State University. Office Of Athletics.
Lady Eagles And Eagles Vs. Murray State / Lady Eagles And Eagles Vs. Ut Martin, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The official game program from the February 15 and 17, 2001 basketball games between Morehead State University and Murray State University and the University of Tennessee at Martin.
Eagle Vs Tennessee Tech / Lady Eagles Vs. Tennessee Tech, Morehead State University. Office Of Athletics.
Eagle Vs Tennessee Tech / Lady Eagles Vs. Tennessee Tech, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The official game program from the February 1, 2001 basketball games between Morehead State University and Tennessee Tech University.
Lady Eagles & Eagles Vs. Eastern Illinois / Lady Eagles & Eagles Vs. Southeast Missouri, Morehead State University. Office Of Athletics.
Lady Eagles & Eagles Vs. Eastern Illinois / Lady Eagles & Eagles Vs. Southeast Missouri, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The official game program from the January 25 and 27, 2001 basketball games between Morehead State University and Eastern Illinois University and Southeast Missouri University.
Lady Eagles & Eagles Vs. Eastern Kentucky, Morehead State University. Office Of Athletics.
Lady Eagles & Eagles Vs. Eastern Kentucky, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The official game program from the January 16, 2001 basketball game between Morehead State University and Eastern Kentucky University.
Lady Eagles & Eagles Vs. Austin Peay / Lady Eagles & Eagles Vs. Tennessee State, Morehead State University. Office Of Athletics.
Lady Eagles & Eagles Vs. Austin Peay / Lady Eagles & Eagles Vs. Tennessee State, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The official game program from the January 11 and 13, 2001 basketball games between Morehead State University and Austin Peay University and Tennessee State University.
Morehead State University Eagle Soccer, Morehead State University. Office Of Athletics.
Morehead State University Eagle Soccer, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University soccer team.
2001-2002 Morehead State University Eagle Basketball, Morehead State University. Office Of Athletics.
2001-2002 Morehead State University Eagle Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001-2002 official media guide of the Morehead State University basketball team.
Morehead State University Eagle Volleyball 2001, Morehead State University. Office Of Athletics.
Morehead State University Eagle Volleyball 2001, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University volleyball team.
2001 Eagle Softball Morehead State University, Morehead State University. Office Of Athletics.
2001 Eagle Softball Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University softball team.
Eagle Tennis 2001 Morehead State Tennis, Morehead State University. Office Of Athletics.
Eagle Tennis 2001 Morehead State Tennis, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University tennis team.
Eagle Track 2001 Morehead State University, Morehead State University. Office Of Athletics.
Eagle Track 2001 Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University track team.
Eagle Rifle 2001 Morehead State University, Morehead State University. Office Of Athletics.
Eagle Rifle 2001 Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University rifle team.
Eagle Baseball 2001 Morehead State University, Morehead State University. Office Of Athletics.
Eagle Baseball 2001 Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University baseball team.
Eagle Golf 2001 Morehead State University, Morehead State University. Office Of Athletics.
Eagle Golf 2001 Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University golf team.
Morehead State University 2001 Eagle Football, Morehead State University. Office Of Athletics.
Morehead State University 2001 Eagle Football, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001 official media guide of the Morehead State University football team.
2001-2002 Morehead State University Lady Eagle Basketball, Morehead State University. Office Of Athletics.
2001-2002 Morehead State University Lady Eagle Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2001-2002 official media guide of the Morehead State University Women's Basketball team.
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Oscar T McKnight Ph.D.
The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.