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Telemarketing. Curriculum Guides & Content Outlines For Telemarketing: Telemarketing Specialist., Del Shepard

Faculty Publications

This curriculum guide and content outline for the telemarketing specialist contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources related; and (7) communications and minimum skill tasks. Each section includes an introduction and topics covered; purpose; objective(s); activities; evaluation; resources; content outline; and additional topics. Section 1 covers the following: telephone manners; telemarketing in relation to the firm; personal minimum skills; telephone as a marketing tool; telemarketing trends; training personnel; dimensions; marketing techniques; and telemarketing and marketing mix. Topics in section 2 are as follows: attention …