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Operations and Supply Chain Management Commons

Open Access. Powered by Scholars. Published by Universities.®

2009

Mass Customization

Articles 1 - 2 of 2

Full-Text Articles in Operations and Supply Chain Management

Information Sharing With Suppliers To Improve Mass Customization Capability: A Trust Perspective, Kun Liao, Zhongming Ma, Cen-Tsong Lin Jan 2009

Information Sharing With Suppliers To Improve Mass Customization Capability: A Trust Perspective, Kun Liao, Zhongming Ma, Cen-Tsong Lin

All Faculty Scholarship for the College of Business

Trust is essential for business relationships within a supply chain. On the basis of over 200 responses from suppliers in the U.S. and China, this study empirically tests the relationship between trust and manufacturer-supplier information sharing. High trust can lead to frequent information sharing between suppliers and manufacturers. Frequent information sharing causes high mass customization capabilities. The moderating effect of country culture is also found for the relationship between trust and financial information sharing.


Trust-Driven Joint Operations Practices To Achieve Mass Customization: A Comparative Study For U.S., Chinese And Japanese Companies, Kun Liao, Thomas W. Sharkey, Mark A. Vonderembse, T. S. Ragu-Nathan Jan 2009

Trust-Driven Joint Operations Practices To Achieve Mass Customization: A Comparative Study For U.S., Chinese And Japanese Companies, Kun Liao, Thomas W. Sharkey, Mark A. Vonderembse, T. S. Ragu-Nathan

All Faculty Scholarship for the College of Business

This study builds a model of trust, based on joint operational activities and mass customization using theories of social capital and the resource-based view of the firm. Based on 208 responses from suppliers in the U.S. and China, this study empirically supports the notion that trust positively drives manufacturer-supplier activities in operations. It also supports the claim that joint operations activities contribute to mass customization capabilities in a significant way. Moreover, the level of trust and the degree of joint activities are different for the four types of suppliers used in the study: U.S. brands produced in North America, Japanese …