Operations and Supply Chain Management Commons^™

The Effect Of Influence Tactics And Contingency Factors On The Adoption And Diffusion Of Is/It Innovations In Social Networks, Anand Jeyaraj

ISSCM Faculty Publications

Despite considerable research on both adoption and diffusion of IS/IT innovations, there is a lack of coherent understanding of the processes by which innovations diffuse within social systems. This research proposes that the nature of the innovation diffusion process will depend on the characteristics of the innovation, the personal attributes of the individual, the interpersonal relationships, the composition of the social networks, and the specific influence tactics used by individuals. The empirical investigation involves a combination of three different research methods: meta-analysis, interpretive case studies, and simulation. The meta-analysis, at the organizational level, identifies the various factors (individual, dyad, social …