Operations and Supply Chain Management Commons^™

Assessing The Impacts Of Crowdsourcing In Logistics And Supply Chain Operations, Ha Hai Ta

Graduate Theses and Dissertations

Crowdsourcing models, whereby firms start to delegate supply chain operations activities to a mass of actors in the marketplace, have grown drastically in recent years. 85% of the top global brands have reported to use crowdsourcing in the last ten year with top names such as Procter & Gamble, Unilever, and Nestle. These emergent business models, however, have remained unexplored in extant SCM literature. Drawing on various theoretical underpinnings, this dissertation aims to investigate and develop a holistic understanding of the importance and impacts of crowdsourcing in SCM from multiple perspectives. Three individual studies implementing a range of methodological approaches …