Operations and Supply Chain Management Commons^™

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Theses

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

A Systematic Literature Review : Information Technology Capital And Performance, Ilham M, Anis Eliyana, Tri Siwi Agustina

Library Philosophy and Practice (e-journal)

This study aims to conduct a systematic literature review of research in the field of Information Technology Capital and Performance with data from all international research publications. The data obtained in this study amounted to 113 academic documents published from 1994 to 2020 globally. Research has discussed a lot about the causal relationship between information technology capital and company performance, the results of empirical studies vary to some extent with the exception of Information Technology business partnerships which are referred to as Information Technology business and strategic alignment. To that end, strategic alignment has emerged as one of the most …

Strategic Excellence In Post-Digital Ecosystems: A B2c Perspective, Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci

Zea E-Books Collection

The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy …