Open Access. Powered by Scholars. Published by Universities.®
Business Law, Public Responsibility, and Ethics Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business Law, Public Responsibility, and Ethics
Do Ethical Preferences Differ Depending On The Type Of Product? Implication For Csr Communication, Gautam Agarwal
Do Ethical Preferences Differ Depending On The Type Of Product? Implication For Csr Communication, Gautam Agarwal
Academic Conference on Good Business
This study will use ranking methodology to examine consumer preferences with respect to ethical and social issues relating to different products. Research has shown that consumers’ attitudes towards ethical and social issues are dependent on the product in question. It is thus important that the communication of CSR activities is based on those social product features that are relevant to the consumer. In this paper I will categorize products based on the results of consumer preferences with respect to ethical and social product features. The paper will also segment consumers based on their attitudes towards social and ethical issues. This …
How Does Corporate Social Responsibility Create Value For Consumers?, Todd Green, John Peloza
How Does Corporate Social Responsibility Create Value For Consumers?, Todd Green, John Peloza
Academic Conference on Good Business
Purpose – Research examining corporate social responsibility (CSR) demonstrates a relatively consistent level of positive support by consumers. However, CSR is poorly defined and little is known about the mechanisms by which this response occurs. This paper seeks to understand how consumers define CSR and how it can enhance the overall value proposition for consumers. Design/methodology/approach – The value typology developed by Sheth et al. is integrated with qualitative data to enhance understanding of these value paths. Interviews were conducted with consumers through the heart of the current recession, when consumers were particularly aware of value when making purchase decisions. …