Business Law, Public Responsibility, and Ethics Commons^™

Ethical Judgments Of Sexual Appeals In Advertising Image - Based Products To Teens, Daniel Korn

Senior Honors Projects

The use of sexual appeals in advertising is increasingly prevalent in the United States. Perhaps the use is in response to the preponderance of advertisements in everyday life. The advertisements most often featuring such appeals are for image-based products. Actual images in ads can often convey emotions powerfully, which may explain the frequent use in marketing image-based products. These products include: candy, liquor, cigarettes, jewelry, fragrance, cosmetics and fashion goods. It is advertisements for products such as, but not limited to these, that often use sexual appeals. The use of such appeals is constantly scrutinized in terms of ethics, regardless …