Open Access. Powered by Scholars. Published by Universities.®
Business Law, Public Responsibility, and Ethics Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Publication
Articles 1 - 4 of 4
Full-Text Articles in Business Law, Public Responsibility, and Ethics
Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
Articles
Teenagers are avid consumers of social media and also constitute attractive target audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial relationships with influencers, frequently regarding them as being akin to a peer or a friend. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages on behalf of brands. This paper reports on a qualitative study of 29 teenagers aged 15–17 years. The aim was to explore the …
The Evolution Of Ethics In The Irish Real Estate Profession, Lorna Colley, Lloyd Scott
The Evolution Of Ethics In The Irish Real Estate Profession, Lorna Colley, Lloyd Scott
Conference papers
Since the Economic Collapse of 2008 much discussion and analysis of the role of ethics in the financial sector in Ireland has occurred. However little if any of this focus has been on the real estate profession. The purpose of this paper is to examine how the Irish Real Estate Profession deals with the issue of ethics. How has this relationship evolved over time? Has the Irish political context influenced the approach to ethics on a societal level and has this fed into the profession’s approach? The role of ethics education is also examined in current Irish real estate qualifications, …
Understanding The Relationship Between Entrepreneurship Education, Experiential Learning And Business Ethics, Kathleen Farrell, Thomas Cooney, Christina Benson, Gary Palin
Understanding The Relationship Between Entrepreneurship Education, Experiential Learning And Business Ethics, Kathleen Farrell, Thomas Cooney, Christina Benson, Gary Palin
Conference papers
Recent cognitive research in entrepreneurship describes the entrepreneur as a ‘motivated tactician’, who can be characterized as a “fully engaged thinker who has multiple cognitive strategies available” (Haynie et al., 2010: p18), and the ability to shift and choose rapidly from among them based on specific goals, motives, needs and circumstances, leading to the ability to act (or not) in response to perceived entrepreneurial opportunities. The Association for Experiential Education broadly defines experiential education as: “a philosophy and methodology in which educators purposefully engage with learners in direct experience and focused reflection in order to increase knowledge, develop skills and …
Professionalism And Ethics: A Quantity Surveying Perspective, Tony Cunningham
Professionalism And Ethics: A Quantity Surveying Perspective, Tony Cunningham
Other Resources
The Society of Chartered Surveyors in Ireland requires its members to “Be able to justify your own actions at all times, and demonstrate your own personal commitment to abide by ethical standards to maintain the integrity of the profession.” Society of Chartered Surveyors (2006). This paper presents a review of six readings provided to final year students of the Dublin Institute of Technology DT111 BSc (Hons) Construction Economics and Management Programme as part of their coursework for the Construction Administration and Management Module (RECE4815). The paper discusses the principles and means by which the above standards are achieved in the …