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Africa Business Research As A Laboratory For Theory-Building: Extreme Conditions, New Phenomena And Alternative Paradigms Of Social Relationships, Helena Barnard, Alvaro Cuervo-Cazurra, Stephan Manning

Management and Marketing Faculty Publication Series

Africa is an increasingly important business context, yet we still know very little about it. We review the challenges and opportunities that firms in Africa face and propose that these can serve as the basis for extending current theories and models of the firm. We do so by challenging some of the implicit assumptions and stereotypes on firms in Africa and proposing three avenues for extending theories. One is taking the extreme conditions of some Africa countries and using them as a laboratory for modifying current theories and models of the firm, as we illustrate in the case of institutional …