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Four Imperatives Driving Business Schools To Adopt Mobile Content Delivery, Toni P. Mulvaney, Frank J. Cavaliere, Melissa M. Baldo

Southwestern Business Administration Journal

Look around at people on any sidewalk, school hallway, classroom, and, most disturbingly, any car around yours on the road. You know that you are likely to see a staggering percentage of those people staring into the screen of a “smart” phone. Millennials and post-millennials are constantly “connected.” The Millennials even connect during class; at best to fact-check their teachers, at worst, to check the latest updates on Facebook. It will only get worse with the soon to arrive Post-Millennials who have been termed “millennials on steroids” by Lucie Green, the worldwide director of the Innovation Group at J. Walter …