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Full-Text Articles in Business Law, Public Responsibility, and Ethics
Curvilinear Effects Of Corporate Social Responsibility And Benevolence On Loyalty, Pavlos A. Vlachos, Areti Krepapa, Nikolaos Panagopoulos
Curvilinear Effects Of Corporate Social Responsibility And Benevolence On Loyalty, Pavlos A. Vlachos, Areti Krepapa, Nikolaos Panagopoulos
Pavlos A Vlachos
No abstract provided.
Too Much Of A Good Thing: Curvilinear Effects Of Service Evaluation Constructs And The Mediating Role Of Trust, Pavlos A. Vlachos, Katerina Pramatari, Adam Vrechopoulos
Too Much Of A Good Thing: Curvilinear Effects Of Service Evaluation Constructs And The Mediating Role Of Trust, Pavlos A. Vlachos, Katerina Pramatari, Adam Vrechopoulos
Pavlos A Vlachos
PURPOSE OF THIS PAPER. The satisfaction-trust paradigm has been recently criticized regarding its ability to deliver positive consumer behavioral outcomes. This study argues that -amongst others- a reason for this unpleasant situation may be the failure of service managers to account for non-linearities in the satisfaction-trust paradigm. DESIGN/METHODOLOGY/APPROACH. The setting for this study has been the super-market retail channel. A total of 942 respondents were “intercepted” in supermarket stores, employing a face-to-face personal interviewing method. For the detection of curvilinear effects the study employed the two-step single indicant method of Ping (1998). FINDINGS. We posit consumer trust as an important …