Open Access. Powered by Scholars. Published by Universities.®
Business Law, Public Responsibility, and Ethics Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business Administration, Management, and Operations (1)
- Business and Corporate Communications (1)
- Environmental Health (1)
- Environmental Health and Protection (1)
- Environmental Indicators and Impact Assessment (1)
-
- Environmental Law (1)
- Environmental Monitoring (1)
- Environmental Policy (1)
- Environmental Sciences (1)
- Environmental Studies (1)
- International Business (1)
- International and Area Studies (1)
- Law (1)
- Legal Studies (1)
- Life Sciences (1)
- Operations and Supply Chain Management (1)
- Pharmacology, Toxicology and Environmental Health (1)
- Physical Sciences and Mathematics (1)
- Sustainability (1)
Articles 1 - 2 of 2
Full-Text Articles in Business Law, Public Responsibility, and Ethics
Eco-Illusions: Unveiling Greenwashing Techniques On Corporate Social Media, Madeline B. Davis
Eco-Illusions: Unveiling Greenwashing Techniques On Corporate Social Media, Madeline B. Davis
Pell Scholars and Senior Theses
As the climate crisis continues, businesses are becoming savvier with how they communicate their environmental impact to their audiences. Greenwashing, the act of making unsubstantiated claims about the environmental friendliness of products, is becoming more popular amongst unsustainable corporations. Past research shows that companies are using specific techniques to deceive consumers. By conducting a content analysis of five corporate Instagram accounts from companies with past greenwashing allegations, this research used four main criteria to categorize greenwashed posts: color palette recurrent language, pleasant nature imagery, and vague appeals. Vague appeals were most commonly used online. Understanding how companies are perpetuating greenwashing …
Corporate Social Responsibility/Sustainability Reporting Among The Fortune Global 250: Greenwashing Or Green Supply Chain?, John K. Lewis
Corporate Social Responsibility/Sustainability Reporting Among The Fortune Global 250: Greenwashing Or Green Supply Chain?, John K. Lewis
Faculty and Staff - Articles & Papers
The sustainability reporting efforts of MNCs who are members of the Fortune Global 250 (FG250) was investigated. The focus was on sustainability reporting by MNCs of supply chain impacts. The reporting of FG250 MNCs was examined to determine if greenwashing was occurring or whether MNCs had committed to operating a green supply chain. A mixed methodology was used consisting of quantitative analysis of twenty-five MNC CSR/sustainability reports which were randomly selected from the FG250 listing. Qualitative analysis using content analysis was also conducted on the reports. Both methodologies concentrated on the sustainability reporting of the selected MNCs in regard to …