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Proposed Relationships Between Trust Of Business Social Responsibility (Bsr) And Firms Performance In Nigeria., Abdullahi Hassan Gorondutse

Dr. Abdullahi Hassan Gorondutse

In the context of Nigeria, the issue of Business social responsibility (BSR) has been highly relative issue to stakeholders. In this paper we present a proposed framework for examining the relationship between Trust of BSR and firms performance. However, virtually few studies have attempted to regards the relationship between trust of BSR and firms performance, even if any they consider it in the perspective of consumers/ individuals. Hence this study intends to make new contribution to literature by proposed causal relationships between trust of BSR and firms performance in the perspective of organization.