Open Access. Powered by Scholars. Published by Universities.®
Business Law, Public Responsibility, and Ethics Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business Law, Public Responsibility, and Ethics
Win In India: An Analysis Of Market Entry Strategy Into India’S Food And Beverage Industry, Grayson Greer
Win In India: An Analysis Of Market Entry Strategy Into India’S Food And Beverage Industry, Grayson Greer
Finance Undergraduate Honors Theses
The purpose of this thesis is to examine four different modes of entry when selecting a market entry strategy in an emerging market and learn how to succeed in the world’s largest growing market, India. The introduction chapter discusses the development of international business and why companies choose to expand internationally, honing in on market entry selection in emerging markets. Market entry strategy is broken down into two primary components: county or market selection and mode of entry. Chapter two introduces India as the emerging superpower of the 21st century and conducts both a PESTEL and Porters Five Forces analysis …