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Business Law, Public Responsibility, and Ethics Commons™

Open Access. Powered by Scholars. Published by Universities.®

Marketing

2008

Articles 1 - 6 of 6

Full-Text Articles in Business Law, Public Responsibility, and Ethics

Community Partnerships: Creating Tangible Benefits From Community Engagement, David Cooke Dr Oct 2008

Community Partnerships: Creating Tangible Benefits From Community Engagement, David Cooke Dr

David Cooke

A deeper understanding of the complimentary skills sets of corporations and the not-for-profit sector reveals that they have much to offer each other and that returns on investmnent for corporations and a greater flow of funds to charitable organisations can be achieved through the study of effective partnerships.

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International Strategic Alliance, Mohd Arif Jun 2008

International Strategic Alliance, Mohd Arif

Mohd Arif

A Strategic Alliance is a relationship between firms to creat more value than they can on their own

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Csr Orientation And Organisational Performance In The Australian Retail Industry, Andrew J. Zur Jan 2008

Csr Orientation And Organisational Performance In The Australian Retail Industry, Andrew J. Zur

AZ

This study aims to contribute to current business ethics literature by conceptualising the relationship between organisational culture, corporate strategy, and target stakeholders and the formation of a CSR orientation. The study will further explore whether corporate social responsibility policies and practices will result in an overall improved positional advantage for the firm and, as a consequence, positively enhance organisational performance. These relationships will be examined within the context of the retail industry in Australia, focusing on the food, clothing and textiles, and footwear sectors.

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Direct-To-Consumer Marketing Of Predictive Medical Genetic Tests: Assessment Of Current Practices And Policy Recommendations, Yuping Liu, Yvette E. Pearson Jan 2008

Direct-To-Consumer Marketing Of Predictive Medical Genetic Tests: Assessment Of Current Practices And Policy Recommendations, Yuping Liu, Yvette E. Pearson

Marketing Faculty Publications

This research reviews the current state of affairs in the fast-growing area of direct-to-consumer marketing of genetic tests. The authors identify the unique nature of genetic tests and the ensuing consumer vulnerability. They also present a comprehensive examination of the current legal environment and an empirical analysis of genetic testing companies' online marketing practices. On the basis of the analysis and review, they make a set of policy recommendations that consists of consumer education, physician intervention and education, and direct regulation of marketing activities, especially as they relate to the online medium.

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The Green Entrepreneur: How Important Are They To The Growth Of The Eu, Enda Mcgovern Jan 2008

The Green Entrepreneur: How Important Are They To The Growth Of The Eu, Enda Mcgovern

WCBT Faculty Publications

This paper looks at the role of the entrepreneur in the European Union which has now expanded to include 25 nation states with a population of $450 million citizens. How important is the evolution of the Green Entrepreneur to the EU as they make every effort to promote the concept of Entrepreneurship across the various markets. The evidence would suggest that the emphasis by the EU is primarily focused on the development of the entrepreneurial mindset and skills rather than any specific effort to develop the Green or Responsible entrepreneur of the future. A number of green entrepreneurial companies from …

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Determinants Of Behavioral Intentions In The Mobile Internet Services Market, Pavlos A. Vlachos, Adam Vrechopoulos Dec 2007

Determinants Of Behavioral Intentions In The Mobile Internet Services Market, Pavlos A. Vlachos, Adam Vrechopoulos

Pavlos A Vlachos

No abstract provided.

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