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Business Law, Public Responsibility, and Ethics Commons

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Full-Text Articles in Business Law, Public Responsibility, and Ethics

Vaccination : Who's Right And Whose Right To Say So?, Stephen S. Holden Jun 2012

Vaccination : Who's Right And Whose Right To Say So?, Stephen S. Holden

Stephen S Holden

Are social marketers really ethical? This essay extends Brenkert’s (2001, 2002) exploration of some of the ethical issues that confront, or perhaps ought to confront social marketers. It contributes to social marketing by adding to the list of ‘mythunderstandings’ offered by Donovan (2011) as follows: social marketing is not inherently and ethically good (even though “social good” is the objective). The implication for social marketing is that the notion of “doing good” needs to be subject to reasonable doubt and critical thinking rather than supported by untrammelled belief.


El Individuo Y La Comunidad. Aeon J. Skoble, Mario Šilar Jan 2012

El Individuo Y La Comunidad. Aeon J. Skoble, Mario Šilar

Mario Šilar

No abstract provided.


El Fracaso: Su Utilidad Personal Y Social, Mario Šilar Jan 2012

El Fracaso: Su Utilidad Personal Y Social, Mario Šilar

Mario Šilar

No abstract provided.