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Full-Text Articles in Business Law, Public Responsibility, and Ethics
Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins
Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins
Honors Undergraduate Theses
The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?
Younger generations are increasingly willing to switch to and, in some cases, pay more for products …
College Of Business Dean's Advisory Council On Diversity & Inclusion, Marjorie Williams
College Of Business Dean's Advisory Council On Diversity & Inclusion, Marjorie Williams
Honors Projects
Dean’s Advisory Council on Diversity and Inclusion (DACODI) is compromised of students, faculty, and staff who work together to ensure that the College of Business Administration (CBA) at Bowling Green State University (BGSU) is using best practices for a culture of diversity and inclusion. DACODI creates and evaluates the CBA’s strategic goals and missions related to diversity and inclusion to achieve the best possible business outcomes for students, faculty, staff, and alumni of the CBA.
DACODI was inspired by research done by Catalyst on the better business outcomes produced by gender diverse businesses. To leverage the gender, ethnic, and age …