Business Law, Public Responsibility, and Ethics Commons^™

The Things That Go Without Saying. On Performative Differences Between Business Value Communication And Communication On Business Values, Steffen Roth

Dr. Steffen Roth

This article argues that analyses of value semantics in organisational image brochures, websites, and further official documents do not give information about an organisation’s ethical performance. Based on a systems theoretical definition of values, the case is made for a distinction of communication on values and value communication, the latter of which is defined as implicit form of communication. This distinction is illustrated by examples of personal and organisational value communication at Coca Cola France, Marriott Belgium, Accenture India, and two French retailers as well as a contrastive discussion of the CSR activities of Grünenthal GmbH and Coca Cola Hellenic …