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Articles 1 - 4 of 4
Full-Text Articles in Business Law, Public Responsibility, and Ethics
Csr Responsibility Or Opportunity? (2013), David Cooke
Csr Responsibility Or Opportunity? (2013), David Cooke
David Cooke
Corporate / not-for-profit partnerships are changing to reflect the return on investment and benefits for the corporation when engaging in these partnerships.
Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr
Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr
David Cooke
An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.
Building Social Capital Through Corporate Social Investment, David Cooke
Building Social Capital Through Corporate Social Investment, David Cooke
David Cooke
Corporate support for the not-for-profit sector has been underestimated by many companies as a highly effective strategy to develop brand awareness, attract and retain top staff and build social capital. Some top australian companies have understood this and have well developed partnerships with the not-for-profit sector leading to mutually beneficial outcomes and positive societal impacts. In-depth interviews and case studies support this.
The Paradox Of Corporate Giving: Tax Expenditures, The Nature Of The Corporation, And The Social Construction Of Charity, Nancy J. Knauer
The Paradox Of Corporate Giving: Tax Expenditures, The Nature Of The Corporation, And The Social Construction Of Charity, Nancy J. Knauer
Nancy J. Knauer
Corporate charitable giving is big business. Fundraisers estimate that in 1992, U.S. corporations contributed $6 billion to qualified charitable organizations. Hard-pressed for funds, qualified charities actively seek and compete for corporate contributions. Fundraising literature identifies corporate giving as the last great frontier of philanthropy. Marketing literature touts corporate giving as the latest advertising and public relations technique. Both camps proclaim that corporate giving is good for business and extol the business advantages which flow from transfers to charity. In short, corporate giving means doing best by doing good. Legal scholarship ignores the way corporate giving is described, justified, and expressed …