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Business Law, Public Responsibility, and Ethics Commons

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David Cooke

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Articles 1 - 2 of 2

Full-Text Articles in Business Law, Public Responsibility, and Ethics

Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr Feb 2010

Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr

David Cooke

An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.


Community Partnerships: Creating Tangible Benefits From Community Engagement, David Cooke Dr Oct 2008

Community Partnerships: Creating Tangible Benefits From Community Engagement, David Cooke Dr

David Cooke

A deeper understanding of the complimentary skills sets of corporations and the not-for-profit sector reveals that they have much to offer each other and that returns on investmnent for corporations and a greater flow of funds to charitable organisations can be achieved through the study of effective partnerships.