Business Law, Public Responsibility, and Ethics Commons^™

Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack

Dr. Anke Arnaud

This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.

Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack

Dr. Tamilla Curtis

This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.

Emerson College Csr Course - Spring 2011 Guest Speakers, Art Stewart

Art Stewart

No abstract provided.

"Corporate And Social Responsibility: The Changing Context For Marketing Communications Practice", Art Stewart

Art Stewart

Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr

David Cooke

An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.

Building Social Capital Through Corporate Social Investment, David Cooke

David Cooke

Corporate support for the not-for-profit sector has been underestimated by many companies as a highly effective strategy to develop brand awareness, attract and retain top staff and build social capital. Some top australian companies have understood this and have well developed partnerships with the not-for-profit sector leading to mutually beneficial outcomes and positive societal impacts. In-depth interviews and case studies support this.

Middletown Loses Childrens Science Center, Melanie Shapiro Esq, Donna M. Hughes Dr.

Donna M. Hughes

"Conscious Leadership And The Substance Of Change", Art Stewart

Art Stewart

No abstract provided.

"Communicating Politics - Big Budget Branding, Micro-Management Of Issues, Change As Strategic Positioning", Art Stewart

Art Stewart

No abstract provided.

Community Partnerships: Creating Tangible Benefits From Community Engagement, David Cooke Dr

David Cooke

A deeper understanding of the complimentary skills sets of corporations and the not-for-profit sector reveals that they have much to offer each other and that returns on investmnent for corporations and a greater flow of funds to charitable organisations can be achieved through the study of effective partnerships.

"Evolving Notions Of Corporate Responsibility: Seizing The Next Horizon", Art Stewart

Art Stewart

No abstract provided.

"Getting It Right On Nonprofit Partnerships", Art Stewart

Art Stewart

No abstract provided.

Nonprofits At The Crossroad: Embrace Change, Learn To Compete, Art Stewart

Art Stewart

The tide of continuous change brought on by the impact of a global marketplace is impacting the fundamental way we conduct our relationships, commerce, and civic engagement as well as the formation and implementation of our public policy, and the manner in which we define and exercise our belief systems. Competition is now essential to acquiring what we need on both a personal and communal basis. We compete in the way we relate to each other - vying for attention and engagement, loyalty and trust, and physical needs. We compete in our civic engagement - striving for numbers of supporters, …

"Myth & Mystique: Growth Brands Are All About Marketplace Behavior", Art Stewart

Art Stewart

No abstract provided.

Re-Claiming Authentic Leadership For Nonprofit Sustainability, Art Stewart

Art Stewart

In the past few years, we have witnessed stunning examples of great - and greatly flawed - leadership that has contributed to a new norm of regulation and accountability, breached stakeholder trust, and dubious public confidence. No consensus is needed to acknowledge that the nonprofit sector has suffered from a lack of leadership, whether it is social service agencies, advocacy organizations, charities and foundations, philanthropic institutions or associations. Many top executives of nonprofit organizations have displayed consistent shortcomings in vision, courage, responsibility, and commitment. Still too, many others have exercised impressive perseverance in the name of service, education, and social …