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Advertising and Promotion Management

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Full-Text Articles in Business Law, Public Responsibility, and Ethics

Consumer Attitude Towards The Spirit Airline Online Advertising, Tamilla Curtis, Blaise Waguespack, Anke Arnaud Feb 2014

Consumer Attitude Towards The Spirit Airline Online Advertising, Tamilla Curtis, Blaise Waguespack, Anke Arnaud

Dr. Tamilla Curtis

The airline industry is one of the most competitive industries worldwide. The Resource-Based View of the firm claims that a firm should possess a bundle of tangible and intangible resources, including assets, endowments, and capabilities, that create a sustainable competitive advantage. Airlines utilize similar type of resources, including aircraft with similar features, flying to the same destinations, and at the same speed. With intense competition, airlines have to rely on advertising to differentiate their products and to create a brand awareness to attract more passengers.

Ethics in advertising is a continuously evolving field. While most of the airlines promote their …

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Análisis De La Sostenibilidad Del Proyecto De Producción Y Venta De Huevos De La Granja Nueva Vida, Guatemala, Maria R. Ibanez Apr 2009

Análisis De La Sostenibilidad Del Proyecto De Producción Y Venta De Huevos De La Granja Nueva Vida, Guatemala, Maria R. Ibanez

Maria Ibanez

El presente documento analiza la sostenibilidad del proyecto de producción y venta de huevos de la Casa Nueva Vida, localizada en las cercanías de Santa Cruz de Quiché, Guatemala. En el primer apartado, se presentan los resultados del análisis financiero, en el segundo, el estudio de mercado, y en el tercero, las recomendaciones. Finalmente, se recogen las conclusiones del informe.

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