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Articles 1 - 11 of 11
Full-Text Articles in Business
Kate Spade Strategic Analysis, Cydne Munson
Kate Spade Strategic Analysis, Cydne Munson
Honors Theses
Kate Spade is an American luxury handbag and accessory company. The company is best known for its fun yet timeless and functional designs and has been a highly regarded and recognized brand since its inception nearly thirty years ago. This report explores the history of the Kate Spade brand and its resources that contribute to competitive advantages in the industry. A Porter’s Five Forces analysis and a PESTEL analysis are used to examine Kate Spade’s external environment and the luxury handbag industry as a whole. Finally, potential future threats and strategies to counteract them are examined.
Bnsf Strategic Analysis, Bella Tran
Bnsf Strategic Analysis, Bella Tran
Honors Theses
Burlington Northern Santa Fe, LLC. (BNSF), is an American railroad that is concentrated in the western two-thirds of the U.S. This railroad has a history stretching back over a century that has led the company to now function as one of the leading Class I Railroad with over 30,000 employees and over 30,000 miles of laid track. Two methods of analysis were used to examine the competitive environment in which BNSF operates. The first is the PESTEL analysis which examines the macro-environment. The second is Porter’s Five Forces which analyzes the competitive environment of an industry. The analyses concluded that …
Cohen And Milstein Strategic Analysis, Noah Marik
Cohen And Milstein Strategic Analysis, Noah Marik
Honors Theses
Cohen Milstein is a medium-sized law firm operating out of six U.S. cities. It is a boutique-style firm specializing in niche areas of law and litigates higher-profile cases other firms avoid. This paper will examine Cohen and Milstein to understand its market position and competitiveness within the legal industry. The legal industry provides a unique set of challenges to firms as technology advances, new laws are imposed, and customer relationships evolve. To explore Cohen and Milstein, I will employ various tools, including Porter’s Five Forces, PESTEL, and SWOT analyses. Following the firm's evaluation through these metrics, strategic recommendations will be …
Strategic Audit Of Optum, Connor Crow
Strategic Audit Of Optum, Connor Crow
Honors Theses
Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Experience Industry Management
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …
Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore
Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore
Senior Theses
This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …
Implementing The Malcolm Baldrige Process For A Financial Institution: An Insiders Perspective, Scott Murray
Implementing The Malcolm Baldrige Process For A Financial Institution: An Insiders Perspective, Scott Murray
Electronic Theses, Projects, and Dissertations
The Malcolm Baldrige Framework for Performance Excellence outlines best practices for strategic and operational processes. Enterprises that achieve the award do so not for the award itself – but for the transformation that takes place along the way. Although the fifty-page summaries of Malcolm Baldrige award winning organizations are posted on the National Institute of Science and Technology (NIST) (https://www.nist.gov/baldrige/award-recipients), the process and effort used to create such applications has not been documented. This project documents and provides an internal perspective and lessons learned from the early stages of the Malcolm Baldrige journey for a medium size financial institution. The …
Propuesta De Un Modelo De Administración Estratégica Para La Compañía Sanyerts Sport, Yuri Dayana Merchan Castellanos
Propuesta De Un Modelo De Administración Estratégica Para La Compañía Sanyerts Sport, Yuri Dayana Merchan Castellanos
Administración de Empresas
El objetivo de esta investigación es proponer un modelo de direccionamiento estratégico para la empresa Sanyert’s Sport SAS ubicada en Bogotá, mediante un proceso sistemático y organizado que consta de las etapas de formulación, implementación y evaluación de la estrategia con el ánimo de brindar a la organización un modelo que se ajuste a sus necesidades. Para este propósito, la investigación se fundamentó en el modelo desarrollado por Fred David, apoyado en una metodología de tipo descriptivo con una recolección de datos cualitativos y cuantitativos; debido a su naturaleza, el trabajo consta de la formulación y elección de la estrategia …
Cyanotech: A Strategic Audit, Trent Hoppe
Cyanotech: A Strategic Audit, Trent Hoppe
Honors Theses
Microalgae is a fascinating group of organisms that possess a diverse array of interesting traits and benefits relevant to food, medicine, and biofuel. Extensive research behind the viability of microalgae to disrupt the market has sparked an emergent microalgae industry. Founded in 1983, one of the top microalgae companies in the world today is Cyanotech. With a 90-acre algae farm in Kailua-Kona, Hawaii and two flagship microalgae products that are world leaders in their categories, Cyanotech is well- positioned be setting the course for the industry and revolutionizing the use microalgae commercially. Despite these favorable attributes, Cyanotech has been trapped …
Adidas: A Strategic Audit, Rebekah Birch
Adidas: A Strategic Audit, Rebekah Birch
Honors Theses
Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …
Using A Multiple Method And Mixed Mode Approach To Examine Women Entrepreneur Negotiating Styles, Ethne Swartz, Frances M. Amatucci, Susan Coleman
Using A Multiple Method And Mixed Mode Approach To Examine Women Entrepreneur Negotiating Styles, Ethne Swartz, Frances M. Amatucci, Susan Coleman
Department of Information Management and Business Analytics Faculty Scholarship and Creative Works
Purpose – The purpose of this study is to explore an optimal research design for research on women entrepreneurs involved in negotiating term sheets for private equity capital. This research explores new ways for researchers to connect with such current “invisibles” through the use of a mixed method and mixed mode research design to expand sampling options and secure respondent participation. The authors discuss existing data sets that have been used as secondary sources for data on financing of companies and consider their inadequacy for research questions about process issues in negotiation. The authors present process-related findings regarding the efficacy …