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Full-Text Articles in Business
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Journal of Social, Behavioral, and Health Sciences
Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …
Social Change Through Entrepreneurship: Utilizing Portable Sawmill Based Small Businesses To Promote Community Development, Crystal Lupo
Social Change Through Entrepreneurship: Utilizing Portable Sawmill Based Small Businesses To Promote Community Development, Crystal Lupo
Journal of Sustainable Social Change
Reduced demand for wood and wood products resulting from the economic crisis in the first decade of the 2000s severely impacted the forest industry throughout the world, causing large forest-based organizations to close (CBC News, 2008; Food and Agriculture Organization of the United Nations, 2009; Pepke, 2009). The result was a dramatic increase in unemployment and worker displacement among forest product workers between 2011 and 2013 (Bureau of Labor Statistics, 2014). Forested rural communities often depended on the large-scale forest industry for their livelihood, and as a result, decreased reliance on large-scale industry became increasingly important (Lupo, 2015). This article …