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Full-Text Articles in Business
2016 Tacoma Eats - Minimum Wage, Joe Lawless
2016 Tacoma Eats - Minimum Wage, Joe Lawless
MICCSR Case Studies
No abstract provided.
Marketing Strategies Used By Franchise Small Businesses To Retain Customers, Hilda Jordan Arline
Marketing Strategies Used By Franchise Small Businesses To Retain Customers, Hilda Jordan Arline
Walden Dissertations and Doctoral Studies
Franchised small businesses will not survive their first 5 years if they cannot implement marketing strategies that appeal to their customers. The purpose of this multiple case study was to explore the marketing strategies that successful franchise small business leaders used to retain customers. The population comprised 4 business leaders at franchise small businesses in North Carolina. Competitive advantage theory and blue ocean theory grounded this study. Data were collected using semistructured face-to-face interviews and review of company marketing materials. Data were thematically analyzed, and 6 themes emerged: personalization of customer service, market segmentation, innovative advertising, networking, brand identity, and …
Marketing Strategies Of Small Traditional Travel Agencies In A Technology-Driven World, Charice Hayes
Marketing Strategies Of Small Traditional Travel Agencies In A Technology-Driven World, Charice Hayes
Walden Dissertations and Doctoral Studies
In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data collection consisted of interviews, observations, and review of documentation, such as displays, websites, …