Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Developing A Model To Identify Favorable Export Markets, Josh Nichol-Caddy
Developing A Model To Identify Favorable Export Markets, Josh Nichol-Caddy
White Papers
Market research can help small business owners determine where to dedicate time and resources to expand their sales into foreign countries. NBDC uses a four-step process for surveying global demand.
Brand Planning—It's More Than Jingles, Chuck Beck
Brand Planning—It's More Than Jingles, Chuck Beck
White Papers
A strong brand is important selling to consumers and building customer loyalty. This is just as true when you are seeking business in the government marketplace. A brand plan gives your company the right kind of visibility to attract contracting agents.