Business Commons^™

December 1995, Inland Empire Business Journal

Inland Empire Business Journal

ONT Terminal Funding Up in Air

Again? 3

Banking on the Inland Empire 19

Human Resources Guide 21

Work Place Considerations for

the Disabled 41

Answering Riddles about

Employees on Salary 43

Inland Empire Health Care 53

ALSO ...

At Deadline 3

Bankruptcies 16

California Venture Forum 58

Chamber of Commerce 14

Classifieds 15

Close Up:Douglas La Belle 7

Commentary 6

Comer on the Market 57

Corporate Profile: Fun Corner 10

Editorial 6

Executive Time Out 61

IEBJ Profile:Bob Hunt 8

Manager's Bookshelf 64

Lists of the Month: see Pages 21-52

People, Places & Events 67

Real Estate Focus 66 …

November 1995, Inland Empire Business Journal

Inland Empire Business Journal

Our Cows to Kansas? 3

Terminal Breaks Ground 12

Loving What You Do for Me 16

Studying the Peso 18

Golf Capital U.S.A. 19

Let's Go Shopping 25

Staying Alive ' til 1995 37

October 1995, Inland Empire Business Journal

Inland Empire Business Journal

ALSO

At Deadline 3,16

Bankruptcies 58

California Venture Forum 16

Chamber of Commerce 56

Classifieds 57

Close-Up:

John Mannerino 7

Commentary 6

Comer on the Market 13

Corporate Profile:

J. Filippi Winery 10

Editorial 6

Executive Time Out 47

IEBJ Profile:

Dan Stark 12

Manager's Bookshelf 46

Lists of the Month: 25,29,34,40

People, Places & Events 51

Real Estate Focus 53

Restaurant and

Entertainment Guide 44-45

Software Review 30

Sp351-C-A New Look At Marketing, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

One of the biggest concerns for today’s growing legion of entrepreneurs is how to successfully market a product or service to a highly discriminating public. This is especially true if your business is located in a rural setting. Rural business people have long faced marketing problems such as a small local customer base and limited advertising outlets due to their rural location. Furthermore, costs for transportation, power and labor are usually higher in rural areas than in the more urban parts of the country.

Advertising Research Issues From Ftc Versus Stouffer Foods Corporation, J. Craig Andrews, Thomas J. Maronick

Marketing Faculty Research and Publications

Extrinsic evidence is frequently offered in Federal Trade Commission advertising deception cases, most often in the form of advertising research, such as copy tests. Although generally accepted principles exist for copy test evidence presented before the Commission, how these principles are operationalized can provide fertile ground for challenges. Thus, the authors review six copy testing and ad interpretation issues from the recent Stouffer Foods case. The authors discuss difficult tradeoffs inherent in relative versus absolute claims, multiple claims, control ad groups, control questions, and disclosure information. The careful consideration of such trade-offs in advertising research decisions will help in the …

September 1995, Inland Empire Business Journal

Inland Empire Business Journal

Worldpointe Trade Center 3

Rose Institute Report Takes Aim 8

Welcome Back, Kotter 12

Arizona, Here We Come 15

Dogfight Over Airport 17

Health Care Take Out Section 19

Banking Round Up 35

Outlook On Hotels 43

A Comparative Review Of The Major Options For The Marketing Of Nigeria's Agricultural Commodities, M. O. Ojo, E. E. Inang, E. U. Ukeje

CBN Occasional Papers

The main aim of the paper is to critically review past commodity marketing systems in Nigeria, highlight some of the weaknesses which constrained their efficiency, as well as assess the performance of the present system and determine the advisability of retaining or modifying the present marketing arrangement. The performance of the Commodity Boards before their abolition in 1986 was adjudged unsatisfactory. However, since the abolition of the Boards, it has been observed that the new produce marketing arrangement has introduced some dynamism into commodity pricing as produce prices for the first time have been determined by the combined forces of …

August 1995, Inland Empire Business Journal

Inland Empire Business Journal

Stadium Site Search 3

Another Raceway Coming 11

ONT Update 15

I.E. Symphony 18

Environmental Section 19

Telecommuting 26

SunGas Expands 28

Small Business Guide 35

Government Contracts 45

April 1995, Inland Empire Business Journal

Inland Empire Business Journal

New Terminal? 3

Sexual Harassment Cases 11

Money for Business 11

Five Country Regio Survey 13

El Sobrante Dump 13

The Ontario Mills Project 23

Mexican Banks R.E. Assets 30

Employment Tax Amnesty 33

Singapore & the Netherlands 42

How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

July 1995, Inland Empire Business Journal

Inland Empire Business Journal

Speedway Ideas 3

Global Market 13

Entrepreneurs 16

World Trade 19

Radio Spots 27

Printing Tips 35

Trauma Care 37

Home Sales 45

Development Growth 53

June 1995, Inland Empire Business Journal

Inland Empire Business Journal

Armor All in Court 3

Parade of Proposed Raceways 12

Gallup Poll for Small Business 13

Inland EmpireBanking Scene 17

Shadow Net 23

Your Banker & You 29

Selling to Country's Largest Customer 35

Peso Devaluation 44

May 1995, Inland Empire Business Journal

Inland Empire Business Journal

International Trade

Conference 3

Endangered Species 5

Children's Discovery Museum of Desert 12

Prevent Fraud in the Workplace 18

"Factoring" Could be Answer 24

Worker's Comp Reform 29

Car Insurance Rates Under Review 31

LegaiCheck-ups 42

Can Prevent Trouble

Negotiation Skills 48

March 1995, Inland Empire Business Journal

Inland Empire Business Journal

About Money 3

Auto Malls Come and Go 8

Reactions of the State Treasurer 12

Inland Empire Banking 14

SCE Moves to Managed Care 21

New Healthcare Giant 24

A Promise of Digital Dollars 40

Cal State's Regional Impact 44

Garbage and Waste 57

Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick

Journal of the Department of Agriculture, Western Australia, Series 4

In the global fish pond the Western Australian beef industry is a minnow. Production is only 5.5 per cent of Australia's total and around 2 per cent that of the United States. Our output has remained static for the last decade while competition throughout the world has expanded. Moving forward to share the benefits of growing world markets or being left behind is the long-term choice facing the industry, according to TREVOR BOUGHTON and BRAD McCORMICK.

Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer

Journal of the Department of Agriculture, Western Australia, Series 4

When product prices are low, or after bad seasons, it is tempting to look for a fix. But farm and station tourism is not that short-term fix. Before going into such ventures, landholders need to examine all other alternatives that might be available on their properties. GARRY PALMER'S advice could save a lot of heartache for prospective hosts.

February 1995, Inland Empire Business Journal

Inland Empire Business Journal

Domenigoni Valley Reservoir 3

Plans for Chino's Dairies 5

Ontario Convention Center 11

Anti-Trust Fundamentals 16

Census Bureau Report 21

Tax Reform 24

ISO 9000 Training 28

Real Estate Merger 34

Employees & Your Financial Health 37

Learning Through International Strategic Alliances: Processes And Factors That Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak

Scholarship and Professional Work - Business

Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting, and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler′s strategy‐structure‐performance paradigm, develops propositions on how the environment, organizational culture, strategy, and structure can affect a company′s …

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Irish Marketing Review, Vol. 8, 1995, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

January 1995, Inland Empire Business Journal

Inland Empire Business Journal

Health Reform 3

Control of Company Cash 5

Business School Programs 11

The Dynamic Bogeyman 12

Layoffs Have Begun 13

Business in a New Direction 17

Tom O'Donnell Tax Collector 18

Cleans Up 56

Tax Reform Calls for Major Cut 61