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Full-Text Articles in Business
E- International Hospital Website Strategy Comparisons, Jana R. Minifie, Judy Dietert, Bill Middlebrook
E- International Hospital Website Strategy Comparisons, Jana R. Minifie, Judy Dietert, Bill Middlebrook
Mountain Plains Journal of Business and Technology
This manuscript evaluates 20 American and 20 non-American hospital websites using a Hospital E-Marketing Strategy Life-Cycle model. These hospital websites were initially evaluated and categorized using the model in 1999. These same hospital websites were revisited in 2004 to determine if their initial stage had changed over the years and if hospital websites did indeed follow the Life-Cycle model. Any changes in a hospital’s website marketing strategy between years are also evaluated.
The Best Undergraduate Marketing Education Programs: An Assessment, Wayne A. Roberts Jr, Dennis Vredenburg
The Best Undergraduate Marketing Education Programs: An Assessment, Wayne A. Roberts Jr, Dennis Vredenburg
Mountain Plains Journal of Business and Technology
The purpose of this research was to determine the content and structure of the best undergraduate marketing programs, as identified by U.S. News and World Report for 2002 and 2003. Results show there are basically two types of programs. The first type does not have a marketing major program. Rather, the student’s program reflects the elective courses taken beyond the common core requirements. The second, more common, type requires students to take some set of courses, after which a marketing credential, e.g., a marketing major degree, is awarded. Among these schools anywhere from 3 to 7 marketing courses beyond the …